Being written | Check back soon UNLESS STATED OTHERWISE All content on this site is written & edited by: J. Emily Somma, BA Copywriter & Editor Inside my Office © 2021
Tag: Great copy fans the flames of conversion
What Does the Art of Storytelling Mean to Your Business?
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The Ultimate Guide to an English Zen Garden
I first heard about English Zen Gardens on a Facebook social media page and was instantly captivated by the concept. Zen, to be clear, is neither a faith nor a philosophy. It refers to the intangible interconnected nature of all life. It's the peaceful meditative mindset and practice of returning to the naturalness and ease …
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Aging on Your Own terms: Is a Thread Lift Right for You?
A new survey of 2000 women discovered that many women in their early fifties suffer a self-esteem setback. Women may be insecure about the appearance of sagging skin in the same way as men may be insecure about premature baldness. Add grey hair and reading glasses to a sagging face, and some women begin noticing that they’re …
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Why Marketing Funnels Fail Without ROB (Retention Oriented Behaviors)
When Elias St. Elmo Lewis refined his linear purchase funnel model back in the nineteenth century, sales marketing was face-to-face. It was common sales practice to develop rapport with potential customers in order to help build the trust and confidence required for conversion. The era of digital marketing Times have changed a lot since then. …
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A Flooring Investment Is Not the Same as a Shoe Investment for a Pair of Shoes You Are Only Going to Wear Once: Choosing the Right Flooring for Your Needs
Thoughtfully chosen flooring amplifies your home’s value and beauty 2021 has arrived. With so many of us home every day due to coronavirus COVID-19 restrictions, the home improvement industry has exploded.Money saved by being at home, and cancelled vacations, are likely contributors to Canada’s 2021 renovation boom.Another factor contributing to the renovation boom is the …
Cracking the DAISY Code
There is a whimsical old legend that tells us during times of tragedy, God sprinkled daises all over the Earth. Celtic Mythology I’m grown up now, but still have a thing for daisies. Sitting on a swing in a garden surrounded by colorful roses and delicate white daisies, their sweet fragrance filling up my senses, …