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Category: Growing Your Business Through Good Marketing Strategies
Why Marketing Funnels Fail Without ROB (Retention Oriented Behaviors)
When Elias St. Elmo Lewis refined his linear purchase funnel model back in the nineteenth century, sales marketing was face-to-face. It was common sales practice to develop rapport with potential customers in order to help build the trust and confidence required for conversion. The era of digital marketing Times have changed a lot since then. …
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